FIREWORKS Communications
Work
Client Results
Delivered 30% Increase
in media coverage compared to previous year for a UK based disaster recovery software company. Coverage included placements in USA Today, The Register (UK), IT Week (UK), Information Week and eWeek
Increased Lead Generation by 50%
for an e-discovery startup. Increased lead generation among Fortune 1000 companies by 50% through strategic placement of news articles and marketing at select trade shows.
Guided Mobile Marketing Strategy
for a national consumer market research company developing and launching its initial consumer app.
Attracted a Buyer in 10 Months
played a major role in delivering market-moving communications, including media and analyst relations, designed to significantly raise the profile of a startup security software company to attract a buyer. In just 10 months, company was sold to the largest security company in the US.
Gained an Article in The Wall Street Journal
and key trade publications for a financial services client demonstrating the firm's expertise to clients and peers worldwide.
Garnered National CNN Media Coverage
for a local advertising firm's technology at the South by Southwest (SXSW) Interactive festival.
Industry Experience
Industries Served
Technology
- Live Oak 360
- Interactive Austin
- RF Rain
- Breadware
- Joomla
- N3N
- Oasis Vehicle Refreshments
Higher Education
- Human Dimensions of Organizations, The University of Texas
- Drury University
- National American University
- 360 Training
- Thinkwell
- Kaplan Inc.
Healthcare
- Essential Healthcare Management
- Emerge Medical
- Texans for Stem Cell Research
- Excelerant Consulting
- Planet Cancer
Commercial Real Estate
- Graeber & Simmons Architects
- Tandis Homes
- PREMAS Commercial Realty Group
- Breo.org
- Quest Realty
- Oxford Commercial
Advertising & Marketing
- Jacques
- Tocquigny
- Sparksight
- Mercury Mambo
- AMS Pictures
Franchise
- Yum! Brands
- T-Mobile
- Sports Clips
- 7-Eleven
Finance
- CACH Capital Management
- Nova 401K
- University Federal Credit Union
Additional Clients
- Advertising Agencies
- Architectural firms
- Conference Management
- Education
- Employer services
- Entertainment
- Financial management
- High-tech
- Insurance
- Interactive
- Interior design
- Inventor technology
- Information technology
- Pharmaceutical
- Management consulting
- Non-Profits
- Oil and gas
- Hispanic marketing
- Search engine marketing
- Telecommunications
- Web 2.0 development
Client Testimonials
It is rare to find an agency that cares about the success of your company as much as the success of their own. Cynthia Baker and her team work with you to make sure that your corporate goals are achieved.
Cynthia Baker contributed significantly to the successful launch of the HDO at The University of Texas at Austin. If you want to build relationships with key stakeholders, she is the person to select.
Cynthia Baker helped us to rebrand our company, develop an interactive website and share our thought leadership via blogging and social media. This transformation has helped us to clearly communicate our value to our customers and has had a significant impact on our reputation, reach and ROI.
Cynthia and Johannes have met and exceeded our expectations in the area of content marketing, which has significantly improved our organic search rankings through wonderful advisory articles and content. We recommend this team to others that are in the process of inbound marketing and lead generation.
Cynthia spearheaded one of the first communications firms in Austin to embrace social media strategies along with traditional PR. Not only did the firm deliver the publicity results they promised, the education they provided on social media was invaluable. It has changed the way that we do business online.
Cynthia and her team developed very aggressive social media plans, which included working with us on our blog design and helped us gain visibility as a leader in social media. They brought forth ideas and concepts that were derived from a keen understanding of the social media landscape.
Impressed with the solid results that Accolades (now FIREWORKS) provided for us. We received a double-hit of media coverage from both the local business journal and the city newspaper announcing our commercial real estate project and our site traffic increased. Cynthia knows how to maximize exposure for her clients.
In the branding process, Cynthia took the best parts of my concept and presented it in a way that the public gets. She synthesized the concept perfectly. Once they look at the logo, I don't really have to say much to explain the service. I have gotten raves from friends and enemies alike regarding the website.
Cynthia and her team go above and beyond what you expect from your standard PR firm. They take on challenging initiatives, do it with enthusiasm that is unrivaled, and they do it very well.
Success Built on Proven Expertise
With years of industry experience, we transform challenges into opportunities—helping clients achieve long-term, sustainable results.
Success in Client Campaigns
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