Site Audit / Market Analysis / Branding & Messaging Review
We listen to where you want to be “when you have arrived,” the assets you currently have in place, the resources available to bring value to your customers, metrics used to track the journey and the paths you have traveled.
And, we listen to your customers – what they say and what they don’t say about you and your competitors. We study your target audiences and use behavioral analysis to determine their interests in the past - the sites they have visited and products or services they are researching in their buying journey.
Then we can predict the future of where and how to articulate your offering and how to best engage with your target customers to keep them in relationship until they make a buying decision.
Strategic Integrated Marketing Plans
We have a process for evaluating your needs and opportunities for business growth.
We gain clarity on your business goals. Is the prize brand reputation, crises management, credibility, partnerships, lead generation, a community of followers or mobile users? We then develop plans with phased entries into markets using multiple communication channels in order to reach your goal in the long run without breaking your budget in the short term.
After the goals are verified, the rest are just the steps back to now. We will seek the shortest paths for achieving your goals using a combination of SEO, search engine marketing, behavioral analysis, digital marketing, public relations, social and mobile strategies. The True North is the use of metrics that keep us pointed in the right direction to increase site visits, lead generation and new sales.
Partnership Mentality
We serve as an outsourced communications firm with full integrated marketing and public relations capabilities.
Our experienced marketing and public relations team provide personal hands-on consulting and execution. We work in tandem with your team as dedicated partners. We are committed to delivering the desired results on time to assure business success.
You don’t get lost in any hierarchy. You work directly with a FIREWORKS team member in charge of the strategy and results so that feedback and customization occur, and we arrive at the best possible solution for reaching your goals.
You can depend on us to report progress on a regular schedule and then immediately plan for the next set of goals and timelines. Our proactive approach and momentum will simplify your participation and allow you to focus on your core business.
CREATIVE, LOGO & BRAND DEVELOPMENT
The first impression of a brand logo is vital in gaining interest and conveying the value of the company or organization. When developed correctly, the combination of the logo image, the tagline and the entity's name, should communicate the value promise. We undergo a clearly defined process to achieve those results for the critically important corporate brand.
BRAND PROMISE, MESSAGE STRATEGY & THE STORY
Messaging is a critical marketing strategy to create alignment within the organization to articulate the story consistently and in a uniform way. This messaging brings the entire organization in alignment with everyone from the receptionist to the sales team to the trade show staff to executives - all describing the company and its value proposition with the same messaging or "elevator pitch." The power of knowing the voice of the company and how to describe the company, its value and key offerings will help to move prospects toward buying decisions, partners towards strategic relationships and influencers towards engagement. We will refine current messaging for communication channels with supporting proof points to capture the interest of the media, partners, target decision-makers and consumers.
WEBSITE SERVICES
We handle all aspects of website development. We assist you in developing a website architecture and the creative that suits your business. After a branding and messaging session, we are prepared to develop a keyword rich site that will maximize natural search engine traffic. We will apply the basic SEO strategies crucial to your success in being found on the Web. In addition, we will offer ongoing content development to support your site after the initial development. Our services have taken many companies into the top search engine rankings with keyword results showing in the top 2 pages of Google based upon keyword terms of importance in their industry.
SAMPLE WEBSITES
BRAND PROMISE, MESSAGE STRATEGY & THE STORY
Messaging is a critical marketing strategy to create alignment within the organization to articulate the story consistently and in a uniform way. This messaging brings the entire organization in alignment with everyone from the receptionist to the sales team to the tradeshow staff to executives - all describing the company and its value proposition with the same messaging or "elevator pitch." The power of knowing the voice of the company and how to describe the company, its value and key offerings will help to move prospects toward buying decisions, partners towards strategic relationships and influencers towards engagement. We will refine current messaging for communication channels with supporting proof points to capture the interest of the media, partners, target decision-makers and consumers.
MEDIA KIT
In our digital world, reporters expect to download corporate information and graphics directly from your website as they cover your company in a story. A media kit is needed to maximize accurate media coverage.
MEDIA & INFLUENCER RELATIONS
We will establish and strengthen your credibility as an expert voice with the media and among industry influencers. With a long term, engagement, we can guarantee article placements in targeted publications and/or broadcast media.
NEWS RELEASES
We will identify strategic announcements and accomplishments to be the subject of a news release. We will work with you to establish the pace of releases based upon newsworthy topics, accomplishments and business wins.
NEWSLETTERS
We work to keep your customers and business partners informed on a regular basis of your expertise and industry knowledge in order to spark interest, business collaboration and sales.
THOUGHT LEADERSHIP & SPEAKER PROGRAMS
Being viewed as an expert by speaking in front of the right audiences can increase credibility, increase the sphere of influence and expand your brand reputation. Article placement adds to the reach and the opportunities to connect with the right audiences.
REPUTATION MANAGEMENT
A negative online review or negative press coverage can seriously damage the brand reputation of a company. We develop proactive plans and messaging for companies, as needed, to be prepared with a strategic, on-target response in the case of sensitive or controversial media situations.
EVENT PLANNING
Trade shows, conference and corporate events provide significant ways to highlight executives as experts at the event and to create opportunities to introduce the company and product/service offerings in person to the media, customers and potential partners
CONTENT MARKETING & DISTRIBUTION
Keyword-rich content attracts customers and influencers to your website to review your company. Our team will create and leverage content that captures the advantages your company brings to the marketplace. Our efforts will include the development of articles, by-lined articles, case studies and white papers that demonstrate the expertise of your company.
MARKET PERCEPTION RESEARCH
When research is needed to understand market priorities, customer interests and pain points, competitor influences or consumer behavior, we work in tandem with our clients to plan and implement a methodical research process to inform the company on customer perceptions and business needs.
MARKETING PLAN DEVELOPMENT & EXECUTION
Our team will establish an annual plan for lead generation and media coverage as well as a content marketing plan to be distributed via social media channels to build a community of prospects, loyal fans and followers. We will repeatedly develop story angles and pitch them to the media, influencers and industry analysts. Strategic Marketing Plans are crucial for success and need to be customized to fulfill corporate business goals.
GO-TO-MARKET STRATEGY & PRODUCT LAUNCHES
We can research and determine the advantage the product delivers to the competitive industry landscape, update the Media Kit with product specific information and set a program to share that information with the media and key influencers.
MARKETING & SALES COLLATERAL
After a strategic Branding and Messaging session, we can develop marketing and sales collateral that will demonstrate how your product or service will deliver benefits that address the pain points of your customer audiences and deliver value.
LEAD GENERATION & CUSTOMER ACQUISITION
Business success depends on a constant flow of new leads from website, content marketing, media coverage, email and digital advertising efforts. We will assure that the proper strategy and implementation will happen to maximize demand and lead generation.
DIGITAL MARKETING STRATEGY
We understand that each company has unique business objectives and criteria to measure success. We work with businesses to develop and implement data-driven strategies that enhance your digital marketing and increase ROI. Through a combination of hard work, comprehensive use of data, and unmatched project execution, we have helped businesses of all shapes and sizes achieve their online marketing goals.
PAID DIGITAL MEDIA
Our experienced teams of Pay Per Click (PPC) experts are each individually Google and Bing certified across multiple areas of certification. We work closely with each client to define ROI goals and optimizes your campaign variables to achieve those goals. We can provide support for every step of your PPC campaign, from comprehensive campaign management to stand-alone services such as PPC start-up, PPC audit, and PPC training
SEARCH ENGINE OPTIMIZATION
SEO is simple in theory (findable, unique, high quality new content that users value plus aged, trusted off-page signals), but challenging in execution. There are typically competitive keyword terms and many different companies vying for those terms, some with far larger budgets. Since the early days of Google, we have helped companies both large and small improve their online visibility and generate more organic traffic in order to increase conversions and revenue.
SOCIAL MEDIA & MOBILE MARKETING SERVICES
Building a community of interested prospects, followers and loyal fans, is a viable way to sustain and support business growth. We offer cost-effective and efficient methods to engage socially, advertise online and be found on the web. Our social campaigns include distribution of content via posts on all major social channels of Facebook, LinkedIn, Twitter, Instagram and blogs. It also includes boosts of posts, reviews and mobile referrals. We develop digital ad campaigns, targeted ad placements, contests and giveaways. We make sure that you appear in search engines, online directories and provide vital feedback using call tracking and analytics.
If a picture is worth a thousand words, imagine the power of video in telling a brand story. Our video experts will work in tandem with you to discover the best video solution, whether animated, video logs, interviews, presentations, vine or event videos. We will then leverage the brief video segments via social media distribution channels. Our media creation specialist is accomplished in managing photography, video, CGI, and film productions on location or within studio environments.
