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FIREWORKS Communications

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Austin, Texas, USA

FIREWORKS Communications

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Jhon Carl Bonifacio Ignoro

Web Development & SEO Lead

Jhon Carl is a seasoned WordPress Web Developer with eight years of professional experience in building, optimizing, and maintaining high-performing websites. For over six years, he worked with Eversun Software Philippines Corporation, an American-owned, Philippine-based company, where he served as the dedicated Web Developer for IoT Marketing. In this role, he honed his expertise in creating seamless digital experiences and ensuring strong online visibility for global clients.

After transitioning from corporate work, he pursued freelancing and has since partnered with businesses in Australia, the UAE, and the USA, delivering tailored WordPress and SEO solutions that drive measurable results. At FIREWORKS Communications, he leads the development and optimization of the company’s online presence, aligning technical execution with strategic marketing goals to ensure clients’ brands are presented at their very best.

Latest Articles from Cynthia Baker
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Public Relations & Media Strategy
Jhon Carl Ignoro

The PR Playbook: 7 Proven Ways to Gain Credibility Fast

Learn 7 proven PR strategies to build credibility, gain media coverage, and position your business as an industry authority. Actionable tips, examples, and tools inside.

September 13, 2025 5:42 pm
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Rose Begonia

Director of Public Relations

Rose Begonia is a seasoned PR executive with over a decade of experience helping businesses, from growing startups to well-established organizations, grow their reputations and gain increased recognition both in the press and amongst their customers. She specializes in working with companies in the clean energy, cleantech, energy efficiency and electric vehicle sectors. Rose has helped her clients garner coverage in a number of both industry-specific and mainstream sources from around the world, including Fortune, TechCrunch, VentureBeat, CleanTechnica, Greentech Media, Electrek, InsideEVs and Le Monde. You can connect with Rose on Twitter or LinkedIn.

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Aidan Gray Rotunno

Digital Marketing Strategist

Aidan is a digital marketing strategist and creative storyteller with experience working with sustainable organizations to increase their visibility and revenue. His expertise in digital marketing, data analysis and content creation uniquely position him to help deliver campaigns that resonate with target audiences and achieve client objectives. He’s a firm believer in the power of storytelling and its ability to deeply connect brands with their audiences. A self-proclaimed “data geek, Aidan balances his analytical side with a passion for developing compelling content. When he’s not immersed in the digital world, he’s likely hiking local trails or surfing.

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Abhishek Sharma

CEO | Kuchoriya TechSoft

Abhishek Sharma is the CEO of Kuchoriya TechSoft, a global technology company founded in 2009 with headquarters in New York and offices across India, Italy, Brazil, the UAE, Australia, Canada, and South Africa. With more than 700 successful projects delivered in over 50 countries, the company has earned recognition as one of the Top Mobile App Developers in India by Clutch, BusinessofApps, and TopDevelopers.co.

Abhishek also serves as a Director at Kuchoriya TechSoft Private Limited, role that highlights his active leadership in the tech industry. Under his guidance, Kuchoriya TechSoft has become a trusted partner for businesses worldwide, specializing in mobile apps, web development, blockchain, AI/ML, UI/UX, and digital transformation solutions that drive measurable results and long-term growth.

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CYNTHIA BAKER

CEO & Founder | FIREWORKS Communications, LLC

Cynthia founded FIREWORKS Communications to provide a full spectrum of Integrated Marketing Services that engage customers during the buying journey and maintain them as loyal clients thereafter. With more complex marketing goals and IoT initiatives from clients, she recognized that a team of Marketing Technologists is needed to assess data and create strategic plans that deliver required results for clients Prior to FIREWORKS, she founded and managed AccoladesPR for twelve years. During that time, she recognized the shift occurring in the marketing landscape and the increased demand for lead generation, brand building, social, mobile and digital services provided by a single, trusted agency.  Cynthia has personally garnered media exposure for her clients in The Wall Street Journal, BusinessWeek, VentureWire, Entrepreneur Magazine, Franchise Times, InsideTelephony and Family Magazine along with a wide array of trade and regional publications. As an international speaker, she shares her perspective on the intersection of Marketing and IoT, Big Data and AI. Her interest in tech trends is demonstrated by her leadership as a co-creator of Interactive Austin and as a co-founder of Social Media Club Austin.  You can find her at times on Twitter, LinkedIn and Facebook and can contact her at cynthia@lightfireworks.com.

Latest Articles from Cynthia Baker
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Purchase for Only $3!

You’ve noticed it. Trust is at an all-time low! Customers simply will not engage until you earn their trust! The current trust deficit is hurting sales, partnerships, and our morale!
The good news? It can be overcome by architecting trust relationships and they can then transform your brand’s trajectory. If you prove that you have a purpose-driven brand that values serving your clients and positively impacting our society, you can gain trust.
Read our e-book and learn how! Understand more about customer relations, case studies, public relations, and honest transparency.

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The Dependable Team

...Marketing & PR Experts.

Partnership Mentality

We serve as an outsourced communications firm with full integrated marketing and public relations capabilities.

Our experienced marketing and public relations team provide personal hands-on consulting and execution. We work in tandem with your team as dedicated partners. We are committed to delivering the desired results on time to assure business success.

You don’t get lost in any hierarchy. You work directly with a FIREWORKS team member in charge of the strategy and results so that feedback and customization occur, and we arrive at the best possible solution for reaching your goals.

You can depend on us to report progress on a regular schedule and then immediately plan for the next set of goals and timelines. Our proactive approach and momentum will simplify your participation and allow you to focus on your core business.

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The Plan

…with a True North.

Strategic Integrated Marketing Plans

We have a process for evaluating your needs and opportunities for business growth.

We gain clarity on your business goals. Is the prize brand reputation, crises management, credibility, partnerships, lead generation, a community of followers or mobile users? We then develop plans with phased entries into markets using multiple communication channels in order to reach your goal in the long run without breaking your budget in the short term.

After the goals are verified, the rest are just the steps back to now. We will seek the shortest paths for achieving your goals using a combination of SEO, search engine marketing, behavioral analysis, digital marketing, public relations, social and mobile strategies. The True North is the use of metrics that keep us pointed in the right direction to increase site visits, lead generation and new sales.

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The Reality Check

...the Past informs the Future.

Site Audit / Market Analysis / Branding & Messaging Review

We listen to where you want to be “when you have arrived,” the assets you currently have in place, the resources available to bring value to your customers, metrics used to track the journey and the paths you have traveled.

And, we listen to your customers – what they say and what they don’t say about you and your competitors. We study your target audiences and use behavioral analysis to determine their interests in the past – the sites they have visited and products or services they are researching in their buying journey.

Then we can predict the future of where and how to articulate your offering and how to best engage with your target customers to keep them in relationship until they make a buying decision.

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Mercury Mambo Business Development Case Study

Overview

A Hispanic marketing firm that specialized in event and experiential marketing was finding more competition entering their market.

Objectives

Gain more online visibility online Demonstrate the special competencies of the firm through a company blog Claim a leadership position with corporations who would hire them for their Hispanic marketing expertise.

Strategies

Consulted with the firm on the technical set up and blogging content and strategies of their initial blog site on company culture and projects Guided the firm in the development of blog to showcase the leadership’s knowledge of Hispanic issues and demographics which corporations need to incorporate into marketing plans.

Results
  • Company blog gained top 5 Hispanic marketing blog status within 6 months
  • Thought leadership blog gained invitation to provide Hispanic marketing training to PR firms and generated speaking opportunities
  • Blogs serve as an integral part of establishing credibility in business development
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New Era Portfolio Case Study

Overview

A fine art publisher and manufacturer, New Era Portfolio, hired Accolades to develop a social media strategy and implement it for its four different audiences – each with its on Web site. The goal was to sell directly to its consumer audiences online.

Objectives

Build and strengthen relationships with audiences online and sell directly to consumers online.

Strategies

Created strategic social media campaigns for interior designers and Gallery Direct consumers on LinkedIn, Facebook, Twitter, Flickr and blogs, as well as supplementing with traditional PR efforts like optimized press releases and media outreach.

Results

Within three months, the client benefited from the following results:

  • Complete social media system of micro-sites with integrated RSS feeds and new blog
  • Gallery Direct consumer Twitter account grew in followers by 46%
  • Tweets” received over 450 click
  • Online art giveaways received over 1200 views
  • CE0 added 500+ new contacts on LinkedIn (with 3,700 invitations still pending)
  • Media coverage in the Orlando Sentinel

“Accolades Public Relations was one of the first communications firms in Austin to embrace social media strategies along with traditional PR. When I read of their expertise, I knew they would understand how to integrate our Facebook, blog, Twitter and LinkedIn sites for an effective social media presence. Not only did AccoladesPR deliver the publicity results they promised, the education they provided on social media was invaluable. It has changed the way that we do business online.”

— Joe Garcia, CEO & President, New Era Portfolio

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Essential Healthcare Management Case Study

Overview

Essential Healthcare Management had a brand and website presence that did not clearly articulate what the company accomplished for clients. The site was not interactive; it was only a “standing brochure” that was not gaining any organic search traffic.

Objectives

Elevate the brand and increase sales.

Strategies
  • Create a new brand via logo, tagline, imagery, blog and web content that communicated the advantages of using EHM’s services.
  • Share the company’s thought leadership on relevant healthcare topics via blog posts and articles.
  • Use optimized content and social media to attract qualified traffic to the website to convert into leads and grow the company’s database.
  • Grow the size of the company’s database by regularly publishing a corporate newsletter
Results

Accolades was able to substantiate EHM’s image and business value via its website presence.

  • The site analytics verify that significant improvement in reach and database growth occurred in the first 6 months.
  • Reach increased sevenfold using email marketing, blogging and social media.
  • Ranked higher than 4 benchmarked competitors on 50 crucial website factors (after only 6 months of site being launched).
  • Explosive growth in company sales and ROI from a confluence of factors, but improved messaging, expanded reach, wider exposure of thought leadership were contributing factors.
  • Company has been able to hire new account executives, sales team and administrative assistants. Consistent messaging has improved the sales process.
  • Team has learned how to engage social media tools in sharing knowledge with wider social circles.

“Accolades Public Relations helped us to rebrand our company, develop an interactive website and share our thought leadership via blogging and social media. This transformation has helped us to clearly communicate our value to our customers and has had a significant impact on our reputation, reach and ROI. We selected Accolades PR as a strategic partner, because we know they have the expertise in public relations and integrated marketing to help our medical suppliers and healthcare clients effectively grow their businesses as well.”

— Frank J. Ripullo, M.A., Founder and Managing Partner, Essential Healthcare Management

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Human Dimensions of Organizations, The University of Texas at Austin

Overview

The University of Texas at Austin launched a new Master’s degree program in Liberal Arts that needed branding, messaging and promotion to the business and student communities in Texas.

Objectives

Communicate the unique advantage of the Human Dimensions of Organizations’ Master of Arts program to prospective students, recruit the first class of students, and engage support from local business leaders.

Strategies

Accolades PR developed strategic planning on a monthly basis, met weekly to coordinate priorities with the Associate Director, and implemented action steps of the integrated communications plan on an ongoing basis.

The PR team worked closely with the Human Dimensions of Organizations staff to develop precise messaging that articulated the value of the program for prospective students for corporations.

The PR firm bridged the gap between the conceptual vision of the program and the business value that the program could bring to Texas companies.

The Accolades team developed thought leadership topics of interest to companies and corporations desiring independent thinkers with a multi-disciplinary approach to problem solving. The pain points of companies that the HDO program could address are around the topics listed below:

  • Innovation and Creativity
  • Ethics
  • Staff Development and Team Building
  • Global Business and Cultures
  • Communications and Social Media
  • Leadership and Original Thinking
  • Talent Acquisition
  • Motivation and Retention
  • Change Management and Business Transformation
  • Consumer Behavior and Big Data
  • Product Development
  • Conflict and Persuasion

Accolades provided marketing support for introductory seminars and conducted media outreach as these events were held in targeted cities across Texas. The team developed core media documents (including fact sheets,) bios, press releases, and targeted media lists to use during this process.

Accolades clearly articulated the potential value and impact the program could have on student careers and companies seeking global leadership teams. Strategic networking and outreach to business leaders and organizations was accomplished on an ongoing basis to Texas business communities.
Cynthia Baker developed key strategic partnerships with supporting organizations and community groups.

Accolades PR introduced potential board members to HDO and guided the board formation. Cynthia Baker worked directly with Phyllis Snodgrass and Susan Davenport to explore ways the Austin Chamber of Commerce and HDO could strategically work together toward common goals.

Results

Within an 8-month period, the client benefited from the following results:

  • Established HDO’s positioning and messaging to explain a complex program with multiple priorities to the key audiences of students, business, the media, and the public at large.
  • Introduced the program to C-level executives in the Austin business community creating ongoing awareness and brand building within the business community.
  • Gained media coverage by the Austin Business Journal, Fort Worth Business Press, Fox 7 News, press release announcements and guest columns in the Austin Business Journal and Smart Business Magazine.
  • Leveraged business relationships and networking to create a successful introductory event at The University of Texas at Austin with key business targets represented.
  • Launched the initial board meeting with a team of influential and insightful business and community leaders.
  • Established an agreement with the Austin Chamber of Commerce to work collaboratively in reaching mutual goals and leveraging resources.
  • Began discussions with the San Antonio Chamber.
  • Reached and surpassed minimum enrollment numbers for first HDO class.
  • Developed an annual marketing plan and online marketing initiatives for the HDO program for on-campus and off-campus grassroots marketing efforts.
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Video Storytelling

If a picture is worth a thousand words, imagine the power of video in telling a brand story. Our video experts will work in tandem with you to discover the best video solution, whether animated, video logs, interviews, presentations, vine or event videos. We will then leverage the brief video segments via social media distribution channels. Our media creation specialist is accomplished in managing photography, video, CGI, and film productions on location or within studio environments.

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Social & Mobile

Our team consists of experts at setting up, monitoring and analyzing social campaigns. We have also planned and implemented mobile apps for our clients.

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Digital Marketing, SEO & Advertising

MARKET PERCEPTION RESEARCH

When research is needed to understand market priorities, customer interests and pain points, competitor influences or consumer behavior, we work in tandem with our clients to plan and implement a methodical research process to inform the company on customer perceptions and business needs.

MARKETING PLAN DEVELOPMENT & EXECUTION

Our team will establish an annual plan for lead generation and media coverage as well as a content marketing plan to be distributed via social media channels to build a community of prospects, loyal fans and followers. We will repeatedly develop story angles and pitch them to the media, influencers and industry analysts. Strategic Marketing Plans are crucial for success and need to be customized to fulfill corporate business goals.

GO-TO-MARKET STRATEGY & PRODUCT LAUNCHES

We can research and determine the advantage the product delivers to the competitive industry landscape, update the Media Kit with product specific information and set a program to share that information with the media and key influencers.

MARKETING & SALES COLLATERAL

After a strategic Branding and Messaging session, we can develop marketing and sales collateral that will demonstrate how your product or service will deliver benefits that address the pain points of your customer audiences and deliver value.

LEAD GENERATION & CUSTOMER ACQUISITION

Business success depends on a constant flow of new leads from website, content marketing, media coverage, email and digital advertising efforts. We will assure that the proper strategy and implementation will happen to maximize demand and lead generation.

DIGITAL MARKETING STRATEGY

We understand that each company has unique business objectives and criteria to measure success. We work with businesses to develop and implement data-driven strategies that enhance your digital marketing and increase ROI. Through a combination of hard work, comprehensive use of data, and unmatched project execution, we have helped businesses of all shapes and sizes achieve their online marketing goals.

PAID DIGITAL MEDIA

Our experienced teams of Pay Per Click (PPC) experts are each individually Google and Bing certified across multiple areas of certification. We work closely with each client to define ROI goals and optimizes your campaign variables to achieve those goals. We can provide support for every step of your PPC campaign, from comprehensive campaign management to stand-alone services such as PPC start-up, PPC audit, and PPC training.

SEARCH ENGINE OPTIMIZATION

SEO is simple in theory (findable, unique, high quality new content that users value plus aged, trusted off-page signals), but challenging in execution. There are typically competitive keyword terms and many different companies vying for those terms, some with far larger budgets. Since the early days of Google, we have helped companies both large and small improve their online visibility and generate more organic traffic in order to increase conversions and revenue.

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Content Marketing

We develop content that serves your goals of demonstrating the expertise of your company – whether website content, articles, e-books or blog posts.

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PR & Communications

BRAND PROMISE, MESSAGE STRATEGY & THE STORY

Messaging is a critical marketing strategy to create alignment within the organization to articulate the story consistently and in a uniform way. This messaging brings the entire organization in alignment with everyone from the receptionist to the sales team to the tradeshow staff to executives – all describing the company and its value proposition with the same messaging or “elevator pitch.” The power of knowing the voice of the company and how to describe the company, its value and key offerings will help to move prospects toward buying decisions, partners towards strategic relationships and influencers towards engagement. We will refine current messaging for communication channels with supporting proof points to capture the interest of the media, partners, target decision-makers and consumers.

MEDIA KIT

In our digital world, reporters expect to download corporate information and graphics directly from your website as they cover your company in a story. A media kit is needed to maximize accurate media coverage.

MEDIA & INFLUENCER RELATIONS

We will establish and strengthen your credibility as an expert voice with the media and among industry influencers. With a long term, engagement, we can guarantee article placements in targeted publications and/or broadcast media.

NEWS RELEASES

We will identify strategic announcements and accomplishments to be the subject of a news release. We will work with you to establish the pace of releases based upon newsworthy topics, accomplishments and business wins.

NEWSLETTERS

We work to keep your customers and business partners informed on a regular basis of your expertise and industry knowledge in order to spark interest, business collaboration and sales.

THOUGHT LEADERSHIP & SPEAKER PROGRAMS

Being viewed as an expert by speaking in front of the right audiences can increase credibility, increase the sphere of influence and expand your brand reputation. Article placement adds to the reach and the opportunities to connect with the right audiences.

REPUTATION MANAGEMENT

A negative online review or negative press coverage can seriously damage the brand reputation of a company. We develop proactive plans and messaging for companies, as needed, to be prepared with a strategic, on-target response in the case of sensitive or controversial media situations.

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Branding & Creative

Your brand name, logo and tagline should tell consumers what you do within 30 seconds! We work with you to develop a poignant and memorable first impression.

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