OTT Platform Development | FIREWORKS Communications

OTT Platform Development

We specialize in building scalable OTT platforms that deliver seamless streaming across devices. Our solutions include video-on-demand (VOD), live streaming, subscription management, content management, and analytics, ensuring engaging, secure, and smooth user experiences.

Key Services

Custom OTT platform development

Multi-device streaming (web, mobile, smart TVs)

Subscription & monetization management

Content management system (CMS) with AI recommendations

Security & DRM for content protection

Real-time analytics & reporting

Case Study: SainaPlay Mobile Application

Overview:
SainaPlay wanted a mobile OTT application to provide high-quality video streaming to its users.

Challenges:

Delivering smooth, buffer-free streaming on mobile networks

Managing subscriptions and user data securely

Ensuring cross-device compatibility

Providing real-time content analytics

Our Solutions:

Developed a mobile OTT application for iOS and Android

Integrated secure subscription management and payment gateways

Implemented adaptive streaming for various network speeds

Added CMS with content categorization and recommendations

Enabled real-time analytics for user engagement

Technologies Used

Flutter, React Native, Node.js, Python Django, AWS Media Services, MongoDB, PostgreSQL, Docker, Kubernetes

Outcome:
SainaPlay now delivers a smooth, secure, and personalized streaming experience to its mobile audience, increasing engagement and subscriptions.

Jhon Carl Bonifacio Ignoro

Web Development & SEO Lead

Jhon Carl is a seasoned WordPress Web Developer with eight years of professional experience in building, optimizing, and maintaining high-performing websites. For over six years, he worked with Eversun Software Philippines Corporation, an American-owned, Philippine-based company, where he served as the dedicated Web Developer for IoT Marketing. In this role, he honed his expertise in creating seamless digital experiences and ensuring strong online visibility for global clients.

After transitioning from corporate work, he pursued freelancing and has since partnered with businesses in Australia, the UAE, and the USA, delivering tailored WordPress and SEO solutions that drive measurable results. At FIREWORKS Communications, he leads the development and optimization of the company’s online presence, aligning technical execution with strategic marketing goals to ensure clients’ brands are presented at their very best.

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CYNTHIA BAKER

CEO & Founder | FIREWORKS Communications, LLC

Cynthia founded FIREWORKS Communications to provide a full spectrum of Integrated Marketing Services that engage customers during the buying journey and maintain them as loyal clients thereafter. With more complex marketing goals and IoT initiatives from clients, she recognized that a team of Marketing Technologists is needed to assess data and create strategic plans that deliver required results for clients Prior to FIREWORKS, she founded and managed AccoladesPR for twelve years. During that time, she recognized the shift occurring in the marketing landscape and the increased demand for lead generation, brand building, social, mobile and digital services provided by a single, trusted agency. Cynthia has personally garnered media exposure for her clients in The Wall Street Journal, BusinessWeek, VentureWire, Entrepreneur Magazine, Franchise Times, InsideTelephony and Family Magazine along with a wide array of trade and regional publications. As an international speaker, she shares her perspective on the intersection of Marketing and IoT, Big Data and AI. Her interest in tech trends is demonstrated by her leadership as a co-creator of Interactive Austin and as a co-founder of Social Media Club Austin. You can find her at times on Twitter, LinkedIn and Facebook and can contact her at cynthia@lightfireworks.com.

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New Era Portfolio Case Study

Overview

A fine art publisher and manufacturer, New Era Portfolio, hired Accolades to develop a social media strategy and implement it for its four different audiences – each with its on Web site. The goal was to sell directly to its consumer audiences online.

Objectives

Build and strengthen relationships with audiences online and sell directly to consumers online.

Strategies

Created strategic social media campaigns for interior designers and Gallery Direct consumers on LinkedIn, Facebook, Twitter, Flickr and blogs, as well as supplementing with traditional PR efforts like optimized press releases and media outreach.

Results

Within three months, the client benefited from the following results:

Complete social media system of micro-sites with integrated RSS feeds and new blog
Gallery Direct consumer Twitter account grew in followers by 46%
Tweets” received over 450 click
Online art giveaways received over 1200 views
CE0 added 500+ new contacts on LinkedIn (with 3,700 invitations still pending)
Media coverage in the Orlando Sentinel

“Accolades Public Relations was one of the first communications firms in Austin to embrace social media strategies along with traditional PR. When I read of their expertise, I knew they would understand how to integrate our Facebook, blog, Twitter and LinkedIn sites for an effective social media presence. Not only did AccoladesPR deliver the publicity results they promised, the education they provided on social media was invaluable. It has changed the way that we do business online.”

— Joe Garcia, CEO & President, New Era Portfolio

Digital Marketing, SEO & Advertising

MARKET PERCEPTION RESEARCH

When research is needed to understand market priorities, customer interests and pain points, competitor influences or consumer behavior, we work in tandem with our clients to plan and implement a methodical research process to inform the company on customer perceptions and business needs.

MARKETING PLAN DEVELOPMENT & EXECUTION

Our team will establish an annual plan for lead generation and media coverage as well as a content marketing plan to be distributed via social media channels to build a community of prospects, loyal fans and followers. We will repeatedly develop story angles and pitch them to the media, influencers and industry analysts. Strategic Marketing Plans are crucial for success and need to be customized to fulfill corporate business goals.

GO-TO-MARKET STRATEGY & PRODUCT LAUNCHES

We can research and determine the advantage the product delivers to the competitive industry landscape, update the Media Kit with product specific information and set a program to share that information with the media and key influencers.

MARKETING & SALES COLLATERAL

After a strategic Branding and Messaging session, we can develop marketing and sales collateral that will demonstrate how your product or service will deliver benefits that address the pain points of your customer audiences and deliver value.

LEAD GENERATION & CUSTOMER ACQUISITION

Business success depends on a constant flow of new leads from website, content marketing, media coverage, email and digital advertising efforts. We will assure that the proper strategy and implementation will happen to maximize demand and lead generation.

DIGITAL MARKETING STRATEGY

We understand that each company has unique business objectives and criteria to measure success. We work with businesses to develop and implement data-driven strategies that enhance your digital marketing and increase ROI. Through a combination of hard work, comprehensive use of data, and unmatched project execution, we have helped businesses of all shapes and sizes achieve their online marketing goals.

PAID DIGITAL MEDIA

Our experienced teams of Pay Per Click (PPC) experts are each individually Google and Bing certified across multiple areas of certification. We work closely with each client to define ROI goals and optimizes your campaign variables to achieve those goals. We can provide support for every step of your PPC campaign, from comprehensive campaign management to stand-alone services such as PPC start-up, PPC audit, and PPC training.

SEARCH ENGINE OPTIMIZATION

SEO is simple in theory (findable, unique, high quality new content that users value plus aged, trusted off-page signals), but challenging in execution. There are typically competitive keyword terms and many different companies vying for those terms, some with far larger budgets. Since the early days of Google, we have helped companies both large and small improve their online visibility and generate more organic traffic in order to increase conversions and revenue.

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PR & Communications

BRAND PROMISE, MESSAGE STRATEGY & THE STORY

Messaging is a critical marketing strategy to create alignment within the organization to articulate the story consistently and in a uniform way. This messaging brings the entire organization in alignment with everyone from the receptionist to the sales team to the tradeshow staff to executives – all describing the company and its value proposition with the same messaging or “elevator pitch.” The power of knowing the voice of the company and how to describe the company, its value and key offerings will help to move prospects toward buying decisions, partners towards strategic relationships and influencers towards engagement. We will refine current messaging for communication channels with supporting proof points to capture the interest of the media, partners, target decision-makers and consumers.

MEDIA KIT

In our digital world, reporters expect to download corporate information and graphics directly from your website as they cover your company in a story. A media kit is needed to maximize accurate media coverage.

MEDIA & INFLUENCER RELATIONS

We will establish and strengthen your credibility as an expert voice with the media and among industry influencers. With a long term, engagement, we can guarantee article placements in targeted publications and/or broadcast media.

NEWS RELEASES

We will identify strategic announcements and accomplishments to be the subject of a news release. We will work with you to establish the pace of releases based upon newsworthy topics, accomplishments and business wins.

NEWSLETTERS

We work to keep your customers and business partners informed on a regular basis of your expertise and industry knowledge in order to spark interest, business collaboration and sales.

THOUGHT LEADERSHIP & SPEAKER PROGRAMS

Being viewed as an expert by speaking in front of the right audiences can increase credibility, increase the sphere of influence and expand your brand reputation. Article placement adds to the reach and the opportunities to connect with the right audiences.

REPUTATION MANAGEMENT

A negative online review or negative press coverage can seriously damage the brand reputation of a company. We develop proactive plans and messaging for companies, as needed, to be prepared with a strategic, on-target response in the case of sensitive or controversial media situations.

Want to Learn More? Let's have a chat!