Essential Healthcare Management Case Study

Overview

Essential Healthcare Management had a brand and website presence that did not clearly articulate what the company accomplished for clients. The site was not interactive; it was only a “standing brochure” that was not gaining any organic search traffic.

Objectives

Elevate the brand and increase sales.

Strategies

Create a new brand via logo, tagline, imagery, blog and web content that communicated the advantages of using EHM’s services.
Share the company’s thought leadership on relevant healthcare topics via blog posts and articles.
Use optimized content and social media to attract qualified traffic to the website to convert into leads and grow the company’s database.
Grow the size of the company’s database by regularly publishing a corporate newsletter

Results

Accolades was able to substantiate EHM’s image and business value via its website presence.

The site analytics verify that significant improvement in reach and database growth occurred in the first 6 months.
Reach increased sevenfold using email marketing, blogging and social media.
Ranked higher than 4 benchmarked competitors on 50 crucial website factors (after only 6 months of site being launched).
Explosive growth in company sales and ROI from a confluence of factors, but improved messaging, expanded reach, wider exposure of thought leadership were contributing factors.
Company has been able to hire new account executives, sales team and administrative assistants. Consistent messaging has improved the sales process.
Team has learned how to engage social media tools in sharing knowledge with wider social circles.

“Accolades Public Relations helped us to rebrand our company, develop an interactive website and share our thought leadership via blogging and social media. This transformation has helped us to clearly communicate our value to our customers and has had a significant impact on our reputation, reach and ROI. We selected Accolades PR as a strategic partner, because we know they have the expertise in public relations and integrated marketing to help our medical suppliers and healthcare clients effectively grow their businesses as well.”