BRAND PROMISE, MESSAGE STRATEGY & THE STORY

Messaging is a critical marketing strategy to create alignment within the organization to articulate the story consistently and in a uniform way. This messaging brings the entire organization in alignment with everyone from the receptionist to the sales team to the tradeshow staff to executives – all describing the company and its value proposition with the same messaging or “elevator pitch.” The power of knowing the voice of the company and how to describe the company, its value and key offerings will help to move prospects toward buying decisions, partners towards strategic relationships and influencers towards engagement. We will refine current messaging for communication channels with supporting proof points to capture the interest of the media, partners, target decision-makers and consumers.

MEDIA KIT

In our digital world, reporters expect to download corporate information and graphics directly from your website as they cover your company in a story. A media kit is needed to maximize accurate media coverage.

MEDIA & INFLUENCER RELATIONS

We will establish and strengthen your credibility as an expert voice with the media and among industry influencers. With a long term, engagement, we can guarantee article placements in targeted publications and/or broadcast media.

NEWS RELEASES

We will identify strategic announcements and accomplishments to be the subject of a news release. We will work with you to establish the pace of releases based upon newsworthy topics, accomplishments and business wins.

NEWSLETTERS

We work to keep your customers and business partners informed on a regular basis of your expertise and industry knowledge in order to spark interest, business collaboration and sales.

THOUGHT LEADERSHIP & SPEAKER PROGRAMS

Being viewed as an expert by speaking in front of the right audiences can increase credibility, increase the sphere of influence and expand your brand reputation. Article placement adds to the reach and the opportunities to connect with the right audiences.

REPUTATION MANAGEMENT

A negative online review or negative press coverage can seriously damage the brand reputation of a company. We develop proactive plans and messaging for companies, as needed, to be prepared with a strategic, on-target response in the case of sensitive or controversial media situations.

EVENT PLANNING

Trade shows, conference and corporate events provide significant ways to highlight executives as experts at the event and to create opportunities to introduce the company and product/service offerings in person to the media, customers and potential partner

MARKET PERCEPTION RESEARCH

When research is needed to understand market priorities, customer interests and pain points, competitor influences or consumer behavior, we work in tandem with our clients to plan and implement a methodical research process to inform the company on customer perceptions and business needs.

MARKETING PLAN DEVELOPMENT & EXECUTION

Our team will establish an annual plan for lead generation and media coverage as well as a content marketing plan to be distributed via social media channels to build a community of prospects, loyal fans and followers. We will repeatedly develop story angles and pitch them to the media, influencers and industry analysts. Strategic Marketing Plans are crucial for success and need to be customized to fulfill corporate business goals.

GO-TO-MARKET STRATEGY & PRODUCT LAUNCHES

We can research and determine the advantage the product delivers to the competitive industry landscape, update the Media Kit with product specific information and set a program to share that information with the media and key influencers.

MARKETING & SALES COLLATERAL

After a strategic Branding and Messaging session, we can develop marketing and sales collateral that will demonstrate how your product or service will deliver benefits that address the pain points of your customer audiences and deliver value.

LEAD GENERATION & CUSTOMER ACQUISITION

Business success depends on a constant flow of new leads from website, content marketing, media coverage, email and digital advertising efforts. We will assure that the proper strategy and implementation will happen to maximize demand and lead generation.

DIGITAL MARKETING STRATEGY

We understand that each company has unique business objectives and criteria to measure success. We work with businesses to develop and implement data-driven strategies that enhance your digital marketing and increase ROI. Through a combination of hard work, comprehensive use of data, and unmatched project execution, we have helped businesses of all shapes and sizes achieve their online marketing goals.

PAID DIGITAL MEDIA

Our experienced teams of Pay Per Click (PPC) experts are each individually Google and Bing certified across multiple areas of certification. We work closely with each client to define ROI goals and optimizes your campaign variables to achieve those goals. We can provide support for every step of your PPC campaign, from comprehensive campaign management to stand-alone services such as PPC start-up, PPC audit, and PPC training

SEARCH ENGINE OPTIMIZATION

SEO is simple in theory (findable, unique, high quality new content that users value plus aged, trusted off-page signals), but challenging in execution. There are typically competitive keyword terms and many different companies vying for those terms, some with far larger budgets. Since the early days of Google, we have helped companies both large and small improve their online visibility and generate more organic traffic in order to increase conversions and revenue.

SEARCH BOX OPTIMIZATION

If a picture is worth a thousand words, imagine the power of video in telling a brand story. Our video experts will work in tandem with you to discover the best video solution, whether animated, video logs, interviews, presentations, vine or event videos. We will then leverage the brief video segments via social media distribution channels. Our media creation specialist is accomplished in managing photography, video, CGI, and film productions on location or within studio environments.